Brand Privacy Policy

Effective Date: January 05, 2024

At Applaud Web Media, we take privacy seriously and we respect the privacy concerns of our community of users. This Privacy Policy (the “Privacy Policy”) describes how the Applaud Web Media publishing family and any other digital properties that link to this Privacy Policy (collectively, the “Company,” “we,” “us,” or “our”) collect, use, disclose, and otherwise process personal information in connection with our websites (the “Sites”), mobile applications (the “Apps”), and the related content, services, products, and other features and functionality offered on or through those Sites and Apps (collectively, the “Services”). 


What Personal Information Do We Collect? 

Information You Provide to Us

The personal information we collect from, and about, you may vary depending on how you engage with our Services and the information you provide voluntarily. We may collect personal information directly from you or otherwise in connection with your use of the Services, such as:

  • Contact Information, including your name, contact details (such as a postal address and email address), event or conference registration and related information (including dietary restrictions or photos and videos taken at events), and communication preferences. 
  • Inquiry Information, including information provided in messages sent through forms or surveys, to our email addresses, or via phone. This also may include information provided when you sign up for our newsletters.
  • User-Generated Content, including personal information you choose to provide about yourself when you participate in forums or discussions on the Services, post comments or reviews, and participate in any Services. Please be aware that information you post may be viewed, used, or captured by anyone who visits the Services, therefore, you should avoid posting sensitive personal information that you would not want to be available to the public.

Information Automatically Collected


As is true of many digital properties, we and our third-party partners may automatically collect information you provide to us and information about your device and use of the Service when you visit or interact with our Services. We, and our third-party partners, use cookies and other tracking technologies (e.g., pixels, SDKs, APIs, scripts, location-identifying technologies, and logging technologies) in connection with our Services to collect and store the information described in this section (and otherwise expanded upon in other sections) for our, and our third-party partners’, purposes.

The type of information automatically collected includes:

⠀⠀⠀● Device data, including internet protocol (IP) address, operating system, device type and version, browser type and version, browser id, the URL entered, the referring page, date/time of visit, other user agent string data, the time spent on our Services, and any errors that may occur during the visit to our Services. Device data may overlap with the other categories of data listed below.

⠀⠀⠀● Analytics/Usage data, including the path taken to our Services, through our Services, and when exiting our Services, usage and activity on or in connection with our Services (e.g., pages visited, links clicked, videos watched), metrics on how many emails we send are actually opened and which attachments or links are opened, clicked, or viewed (such as via pixels, as described further below). We may also use third-party tools to collect information you provide to us or information about how you use the Services, including mouse movements, scrolling, clicks, and keystroke activity on the Services and other browsing, search, or purchasing behavior. These tools may also record information you enter when you interact with our Services or engage in chat or other features through our Services.

⠀⠀⠀● Location data, including geographic location we or our third-party providers may collect, such as via permissions within the app operating system or browser functionality.

⠀⠀⠀● Advertising/Advertising measurement data, including data associated with your view of, or your clicks on, advertisements served on our Services, cookie IDs or other digital or proprietary identifiers (e.g., iOS IDFA, Google AAID) assigned to such device, and device metadata, analytics/usage data, and location data described above, in each case, for purposes of serving advertising (personalized or otherwise) or facilitating advertising measurement/attribution to better optimize or otherwise understand the effectiveness of ad campaigns.  For more information on our and third-party partners’ data collection and online advertising practices, please see the “What are Our Third-Party Data Collection and Online Advertising Practices?” section of this Privacy Policy.

Note that we and our third-party partners may combine information that each of us collects automatically with other information about you, including information you choose to provide.

See the “What Controls Do I Have Over My Information?” section below to learn more about how you may limit or disable cookies or certain other tracking technologies on your device. For more information about how we and our third-party partners use these technologies and data for advertising purposes, please see “What are Our Third-Party Data Collection and Online Advertising Practices?” below.

⠀⠀⠀● Information We Receive From Authentication Services: Some parts of our Service may allow you to login through a third-party social network or authentication service such as Facebook or Google. These services will authenticate the individual’s identity and provide the option to share certain personal information with us, which could include a name, email address, address book and contacts, or other information. The data we receive is dependent on that third party’s policies and the individual’s privacy settings on that third-party digital property. We use this information to authenticate the individual’s account, to provide our Services, to communicate with our users, and for advertising and marketing purposes.

⠀⠀⠀● Service Providers: Our service providers that perform services on our behalf, such as payment processors or survey and third parties who conduct marketing/advertising and analytics activities on our behalf, collect personal information and may share some or all of this information with us.


How Do We Use Personal Information?

We may use your information for various purposes, including:

⠀⠀⠀● To fulfill your requests and provide our Services to youThis includes:

⠀⠀⠀⠀⠀● Making our Services and Applaud Web Media products and services available to you;

⠀⠀⠀⠀⠀● Coordinating access to your account

⠀⠀⠀⠀⠀● Responding to requests, suggestions, questions, and comments, and providing other types of user support;

⠀⠀⠀⠀⠀● Fulfilling your payments and transactions;

⠀⠀⠀⠀⠀● Sending you service/transaction-related messages, such as changes to your account;

⠀⠀⠀⠀⠀● Saving your reading lists, recipes, or other searches; and

⠀⠀⠀⠀⠀● Communicating about, and administering your participation in, events, conferences, programs, contests, surveys, polls, panels, questionnaires, and other offers or promotions.

⠀⠀⠀● To personalize your experience on our Services: This includes providing you with content or other products or services you might be interested in and de-emphasize content you’ve already read or viewed.

⠀⠀⠀● For marketing purposes: We may send you communications about new features, updates, products, and special offers.  We may also use your information to serve you ads about our products or other products or services we (or our advertising partners, such as other third-party brands/agencies) think you might find interesting.  We may also use individual and aggregate information about you to inform our, and our third-party partners, marketing and advertising campaigns more broadly.  For more information on your choices about marketing communications, see the “What Controls Do I Have Over My Information?” and “What are Our Third-Party Data Collection and Online Advertising Practices?” sections of this Privacy Policy.

⠀⠀⠀● To communicate with you:  For example, we may communicate with you about your account activities, such as by providing you transaction confirmations or alerting you when a subscription is up for renewal. If you register with us, we may enroll you in our email newsletters or other periodic electronic communications and may also send you user surveys and promotional communications. We may communicate with you by email, postal mail, telephone, text message, or other means. We may use push notifications on Apps to your mobile device. For more information on how to adjust your communications preferences, see “What Controls Do I Have Over My Information?” below.

⠀⠀⠀● To monitor, improve, and develop our products and services: We may use your information to understand our users and to tailor or optimize our Services. For example, we may analyze statistics and trends to make our Services better and to develop or better personalize the Services or new services or features.

⠀⠀⠀● To protect the security and integrity of our business, comply with legal requirements and obligations, or as otherwise permitted by law: We may use your information to protect our company, our affiliates, including other Applaud Web Media brands, our customers, and our Services.  We may also use information in order to comply with laws, regulations, court orders, or other legal obligations or to assist in an investigation, protect and defend our rights and property, or the rights or safety of third parties, enforce our Terms of Use, this Privacy Policy, or agreements with third parties, detect and prevent fraud or for crime-prevention purposes, or for any other reason permitted by law.  We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets and may use information in connection with or as an asset in such a corporate business transaction.  Personal information may also be used in the event of insolvency, bankruptcy, or receivership.

⠀⠀⠀● For any other purposes with your consent, at your direction, or where notice is provided: We may use your personal information for any other purposes with your consent, at your direction, or where notice is otherwise provided.


How Do We Share Personal Information?

The personal information we collect from you is used by all the companies and brands in the Applaud Web Media publishing family. We may also disclose personal information to third parties, including:

  • Third Parties At Your Request:You may choose to share your activities on the Services with your friends through email, text, or on various social media networks.
  • Promotional Partners:We may share information with third parties with whom we partner to provide contests, surveys, and sweepstakes, or other joint promotional activities.
  • Marketing and Strategic Business Partners:We may share information with marketing/advertising, analytics, and other business partners (such as those that provide their own products or services on other properties) for purposes such as us or those entities providing you with information, undertaking marketing/advertising activities about products or services that may interest you, informing business analytics, or for other business or commercial purposes as may be further described in their privacy policies or our privacy policy.
  • Online Advertising Partners: We may share information with third-party online advertising partners or permit these partners to collect information from you on our Services to facilitate online advertising and related measurement/attribution activities.
  • The Public: When you provide feedback or post user content on our Services (e.g., if you post a comment on an article or comment on our social media sites), your information (e.g., your first name, last initial, state of residence, and your comments) may be displayed on our Services or on our social media pages. When you engage with us on social media, we may tag your social media account or the social media account of others (e.g., to give photo credit to another user).
  • With Your Consent, At Your Direction, or Where Notice is Provided:  In addition to the sharing described in this Privacy Policy, we may share information about you with third parties whenever you consent to or direct such sharing or where notice is otherwise provided.
  • Service Providers and Advisors: Personal information may be shared with third-party vendors and other service providers who perform services for us or on our behalf. This may include certain vendors and providers who engage in marketing or advertising activities, analytics, or provide mailing or email services, tax and accounting services, product fulfillment, delivery services, payments processing, data enhancement services, fraud prevention, web hosting, or analytic services.
  • Law Enforcement, Regulators and Other Parties For Legal Reasons: Personal information may be disclosed to third parties, as required by law or subpoena, or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement, (b) to enforce our Terms of Use or to protect the security or integrity of our Services, or (c) to exercise or protect the rights, property, or personal safety of our organization, our visitors, or others.

In connection with any of the above, we may share information with others in an aggregated or otherwise anonymized form that does not reasonably identify you.


What are Our Third-Party Data Collection and Online Advertising Practices?


We, and our third-party partners, use information that we receive about you (e.g., that you provide to us or about your use of the Services, or that we receive from third parties) to serve advertisements more relevant to your interests, the content on which the ads will appear, or audiences similar to you, to optimize marketing and advertising campaigns more broadly, as well as to generate analytics and provide marketing/advertising-related services such as reporting, market research, and measurement/attribution. These third-party partners may include online advertising networks or exchanges, measurement/attribution companies, ad fraud verification companies, social media companies, or other advertising technology services (e.g., demand-side or sell-side platforms, ad servers, clean room providers).

How We Collect This Information

The information used for these advertising practices is typically collected through tracking technologies, such as cookies, web beacons/pixels, SDKs, APIs, embedded scripts, location-identifying technologies, logging technologies, and similar technologies, which recognize the device you are using and collect information, including clickstream information, browser type, time and date you visited the Sites, mobile ad ID or other digital identifier (e.g., iOS IDFA, Google AAID, cookie ID, click ID, other proprietary IDs such as open-source “universal IDs” or other ID solutions), geolocation, and other information, such as the advertising/advertising measurement data discussed further above in this Privacy Policy. These tools may also collect other information you provide to us or other information about how you use the Services, such as your mouse movements, scrolling, clicks, and keystroke activity on the Services and other browsing, search, or purchasing behavior. These tools may also record information you enter when you interact with our Services or engage in chat or other features through our Service.

We may share a common account identifier (such as a hashed or encrypted email address or user ID) or other information (such as phone number, which also is typically provided in hashed or encrypted format) with our third-party advertising partners to help identify you across devices. We may share this information using mechanisms such as API, direct file upload, server-to-server transfer, or integrating the tracking technologies of those partners (e.g., pixel).


What Controls Do I Have Over My Information? 

You may control your information in the following ways:

Access to, Modification of, or Deletion of Your Information: You have the right to request access to your personal information, amendment/correction of inaccurate/incomplete personal information, or deletion of your personal information. In order to better protect the security of your personal information, we will seek to confirm your identity as part of our processing of any request. Under certain circumstances, we may not fulfill your request, such as where we, in our discretion, deem that your identity has not been reasonably verified or that such information is subject to legal/regulatory, internal audit, record-keeping, or other requirements or legal exceptions such that the request should not reasonably be granted (or should be granted in part). In any event, we will respond to your request within a reasonable timeframe. In order to make such a request of us, please contact us by following methods:

  • By emailing at [email protected] and indicating in the subject line the type of request (e.g., Access, Modification, or Deletion)

Please note that you cannot opt out of transactional or administrative e-mails (e.g., renewal notifications, orders placed).

  • Cookies and Other Tracking Technologies: To manage cookies, an individual may have the ability to change their browser settings to (for example): (i) notify them when they receive a cookie, so the individual can choose whether or not to accept it; (ii) disable existing cookies; or (iii) automatically reject cookies (or certain types of cookies, such as cookies set by third parties). Note that similar controls may exist for other tracking technologies, such as pixels, SDKs, and localStorage. Please check your device or browser settings and related documentation for more information.

    Further, note that restricting the use of these technologies might negatively impact an individual’s experience using our Services, as some features or offerings may be less personalized or may not work as otherwise intended. Depending on an individual’s device and operating system, the individual may not be able to delete or block all cookies or other tracking technologies described in this Privacy Policy. In addition, if an individual wants to reject cookies across all browsers and devices, the individual will need to do so on each browser and device they use. You may also have options within your email client to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain actions with respect to such emails (e.g., URL clickthroughs).

  • Online Ads: To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising (to the extent the advertising partner or other entity participates in such industry opt-out pages), you may wish to visit the Digital Advertising Alliance’s (DAA) resources at or for the EEA and Canada, respectively) or the Network Advertising Initiative’s (NAI) online resources at You can also opt-out of receiving some interest-based advertisements on mobile apps by visiting You may also be able to opt-out of some interest-based advertising served by participating mobile ad networks by visiting and downloading the mobile AppChoices app.

How Do We Protect Personal Information?

We maintain reasonable administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.  That said, no security system is impenetrable and we cannot guarantee the security of our systems at all times.  Thus, you assume some risk with regard to the security of information you provide through any digital property, including our Services.  To submit reports on vulnerabilities found on our Sites, please contact us.


What About Links to Third-Party Websites or Services?

Our Services may provide links to other digital properties that third parties control.  Linked digital properties may have their own privacy notices or policies, which we suggest you review.  We are not responsible for the content, usage, terms, or privacy policies of digital properties that we do not own or control.


What’s Our Policy With Respect to Children’s Personal Information?

Our Services are not designed or intended for use by children, and we do not knowingly collect or solicit personal information from children under the age of 16 (or the equivalent age of a child in your jurisdiction) on the Services.  If we become aware that we have inadvertently collected personal information from a child under the age of 16 (or the equivalent age of a child in your jurisdiction), we will endeavor to delete any such information promptly.  If you believe that we may have collected information from a child under 16 (or the equivalent age of a child in your jurisdiction), please contact us using the contact information below.


How Will We Inform You About Changes to This Privacy Policy?

We may update this Privacy Policy periodically to reflect changes to our privacy practices.  If we make any material changes to our privacy practices, we will indicate at the top of the Privacy Policy the date when it was most recently updated and you shall be bound to such changes when accessing the Services that are linked to the updated Privacy Policy.  We may also provide notice of such material changes in other manners at our discretion. We encourage you to periodically review this page for the latest information on our privacy practices.


How to Contact Us

If you have questions about this Privacy Policy or about our privacy practices, you may contact us by emailing [email protected]

We are owned and operated by Applaud Web Media, located at

V K Tower, Haridwar Bypass Rd, NH 7, above Shukham Hospital, Kunjapuri Vihar, Dehradun, Uttarakhand 248001

All feedback, questions, and comments in connection with our privacy practices and our privacy policies should be directed through contact us page.